We recently got a lightly used Volvo, it's black and it's really nice. It's my mom's car and embarrassingly enough, I don't even know what model.
By 1992, these three divisions had sales of over US$3.5 billion, using lower prices and innovation to take market share from both domestic (Cadillac, Lincoln) and the European (Mercedes-Benz, Volvo, BMW, Audi and Jaguar) luxury car makers.
Volvo's auto division continues operations from its long-time headquarters in Sweden, but it's now owned by the Chinese holding company Geely.
Volvo's new flagship luxury sedan, the S90, is quite a gamble for the company. Their previous offerings in the segment (namely, the S80) never really sold well .
Though widely used, the term luxury is broad and highly variable. It is a perceptual, conditional and subjective attribute and may be understood differently by .
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